Cookie Policy
Last updated: March 2026
1. What Are Cookies
Cookies are small text files placed on your device by a website. Browser storage (such as localStorage) works similarly — it allows a website to persist a small identifier in your browser between visits. We use both to make the Service work correctly and, with your consent, to understand how it is used and measure the performance of our advertising.
2. Essential Cookies
These cookies are strictly necessary for the Service to function. They cannot be disabled.
| Cookie / Identifier | Provider | Purpose | Duration |
|---|---|---|---|
| Session token | Inspiration Index | Authenticates your logged-in session. | Session |
| user_preferences | Inspiration Index | Stores UI preferences (color theme, device view, sidebar width). Contains no personal data. | Persistent |
3. Analytics Cookies
These cookies help us understand how the Service is used so we can improve it. They are only set with your consent.
| Cookie / Identifier | Provider | Purpose | Duration |
|---|---|---|---|
| Silo analytics identifier | Inspiration Index | Tracks usage sessions and associates events (page views, feature interactions) across visits. When logged in, linked to your user account. Data is stored on our own infrastructure and not shared with third parties. | Persistent |
| _ga | Google (GA4) | Distinguishes unique users for Google Analytics reporting. | 2 years |
| _ga_* | Google (GA4) | Maintains session state for Google Analytics. | 2 years |
4. Advertising Cookies
These cookies allow us to measure whether users who clicked one of our ads subsequently completed an action on the Service. They are only set with your consent.
| Cookie / Identifier | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Stores and tracks ad conversion events to measure the effectiveness of our Google Search Ads campaigns. | 90 days |
5. Tag Management
We use Google Tag Manager (GTM) to manage and deploy the analytics and advertising tags described above. GTM itself does not collect personal data — it is a container that loads other tags. Non-essential tags are only loaded after you have given consent via our consent banner.
6. Managing Your Preferences
When you first visit the Service, a consent banner will ask for your permission before any non-essential cookies are set. You can change your preferences at any time by clicking the cookie settings link in the footer.
You can also manage or delete cookies directly through your browser settings. Note that disabling essential cookies will affect the functionality of the Service. For more information on managing cookies in your browser, refer to your browser's help documentation.
7. More Information
For a full description of how we collect and use personal data, see our Privacy Policy. If you have questions about our use of cookies, contact us at legal@m.inspirationindex.app.
Last updated: March 2026